Labelled the ‘network for athletes’, Strava has built up an active userbase of cyclists who sweat by the app. The phrase “If it’s not on Strava, it didn’t happen” is prolific in cycle communities and over two thirds of the Tour de France cyclists regularly track stage results on it. 

Similar to Under Armour, Strava has built the community by marketing itself as the app for professionals. Fitbit and MyFitnessPal have both been sold as a fitness app for everyone, while Strava’s community is a lot more invested and active. By not releasing any hardware, it has also remained platform agnostic. 

For the first few years of Strava’s life, all activity was driven by cyclists. Compared to other apps available, Strava offered far more granular data input. It also featured a social element, in which cyclists could share activities and receive support and compete with the community. 

The competition element has become the key factor drawing users back to the app. It has influenced many in the community to put more hours on Strava than any other social platform, with many cyclists painstakingly trying to stay “King (or Queen) of the mountain” on their local route. 

In 2017, Strava added more social features, after noticing non-fitness activity on the platform. This could be seen as the first major breakaway from the activity-only mantra Strava sold to its users, and it was led by CEO James Quarles, who had been appointed a few months earlier from Instagram. 

Under Quarles, Strava began moving into new forms of GPS tracking, like running and marathons, alongside stationary exercises like treadmill and rowing. It also put more of an emphasis on the social side of Strava, increasing activities posted from one billion in 2017 to three billion in 2020. 

That focus on social has been dialled back since Michael Hovarth and Mark Gainey, the two co-founders, have returned to run the business. The duo relaunched Strava subscription service, called Summit, which features three segments: competition, metrics and discovery. 

Strava currently has 55 million users and reportedly adds one million every month. That puts it behind Fitbit and MyFitnessPal on raw numbers, but we suspect many of those on Strava would not migrate to any other platform, which provides Strava with an exclusivity edge.

We have collected data and statistics on Strava revenue, usage and data gathered. Read on below to find out more.

Strava Overview

Launch dateJuly 2009
HQSan Francisco, California
PeopleMichael Hovarth (co-founder, CEO), Mark Gainey (co-founder, Chairman)
Business typePrivate

Strava Revenue

2017$34 million
2018$45 million
2019$60 million
2020$72 million

Source: Sensor Tower

Strava Profit

Note: Strava has said on three occasions (2015, 2017 and 2019) that it is not profitable. In 2019, Strava CEO Michael Horvath said the company is “on a path to profitability”, but was focused on growth. 

Strava Users

201620 million
201728 million
201836 million
201942 million
202055 million

Sources: Strava, Inc

Strava Yearly Activities

20130.3 billion
20171 billion
20192 billion
20203 billion

Source: Strava 

Strava Yearly Kilometres

20142.7 billion
20165.5 billion
201810.7 billion
201911.2 billion

Source: Strava

Strava Connected Devices


Source: Strava

Strava other key stats

  • Strava adds one million new users a month 
  • It is on track to hit 100 million users by 2022 
  • 120 of the 176 Tour de France riders uploaded stage results to Strava (Inc)
  • 89 percent of Strava users were happier after using the app (GCU)
  • Strava recorded 90 million activity uploads a week in 2019 (Strava)
  • 4.9 billion kudos given by Strava users in 2019 
  • 80 percent of users are located outside of the US (Inc)
  • Strava sees its total addressable market at 700 million (Yahoo)
  • Nine Strava users recorded their Everest climb in 2019 (Strava
  • The app is available in 195 countries 
  • Users can track 33 sports

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