The success of PUBG and Fortnite spawned an entire industry of battle royale games, some of which came with interesting new ideas, but far more blatantly attempting to copy the successful formula of the two most well-known franchises. 





PlayerUnknown’s Battlegrounds (PUBG) launched in December 2017, although it had spent almost an entire year in Steam’s Early Access. Throughout the year, the team fine-tuned the PUBG experience, and it debuted on Xbox and PlayStation in early 2018. 

Even before it officially launched, PUBG had surpassed almost all other games on Steam in terms of peak concurrents. It surpassed League of Legends, the most popular online PC game, in August 2017, four months before its official launch. 

While PUBG garnered global popularity, it struggled to compete in the United States, as Epic Games’ Fortnite overshadowed it. When it launched on iOS and Android in 2018, PUBG Mobile managed to surpass Fortnite in downloads, through its large userbase in China and India, but it still lagged behind Fortnite in revenue. 

Due to Tencent’s involvement in PUBG, as an investor in the developer Bluehole, it managed to pass China’s censors. That has come back to bite the organisation however, as India recently banned PUBG Mobile in the country, due to its connections to Tencent Games. 

PUBG Mobile was already starting to ascend in 2019, but with the coronavirus pandemic, the game has skyrocketed in both downloads and revenue. In March 2020 when the world went into its first lockdown, PUBG Mobile made $270 million a month in revenue. 

Epic Games spat with Apple and Google, which resulted in the removal of Fortnite from both app stores, has added more fuel to PUBG Mobile’s fire. That has been somewhat dampened by India’s recent ban of the title. 

We have collected data and statistics on PUBG Mobile. Read on below to find out more.

PUBG Mobile key statistics

  • PUBG Mobile was the highest grossing game in 2020, generating $2.6 billion in revenue
  • It has been downloaded over 730 million times
  • In Q3 2020, over 50 million people played the game daily. An additional 70 million played the Chinese version, Game for Peace
  • Game for Peace is responsible for over 50 percent of PUBG Mobile’s revenue generation (Sensor Tower)
  • Before the ban, half of all PUBG Mobile players were from India (App Annie)
  • Over 75 percent of PUBG Mobile players are male in India, 60 percent are male in the United States

PUBG Mobile Overview

Launch date9 February 2018
HQSeongnam, South Korea
DevelopersPUBG Corporation, xFAIRx
PublishersVNG Game Publishing, Tencent Games, KRAFTON, xFAIRx
IndustryVideo games

PUBG Mobile Revenue

QuarterRevenue
Q2 2018$18 million
Q3 2018$66 million
Q4 2018$92 million
Q1 2019$150 million
Q2 2019$341 million
Q3 2019$514 million
Q4 2019$505 million
Q1 2020$675 million
Q2 2020$619 million
Q3 2020$643 million

Source: Sensor Tower

PUBG Mobile Users

DateDaily Active Users
April 201810 million
December 201830 million
April 201950 million
March 202065 million
December 202030 million

Note: India’s ban of PUBG Mobile sunk the games daily active users by more than half. 

Source: Tencent 

PUBG Mobile Downloads

DateDownloads (Cumulative)
November 2018200 million
June 2019400 million
March 2020600 million
June 2020730 million

Source: Tencent

PUBG Sales

DateSales
May 20172 million
June 20174 million
August 20178 million
September 201710 million
June 201850 million
December 201960 million
July 202070 million

Note: This is for sales of PUBG on PC and console. PUBG Mobile is free-to-play. 

Sources: Daniel AhmadStatista 

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