Apple's overall revenue reached 111.439 billion US dollars, an increase of 21% year-on-year, setting a new high in single-quarter revenue; net profit was 28.755 billion US dollars, an increase of 29% year-on-year.



Greater China becomes Apple's third largest revenue region


Among the major regions, the highest revenue of the Americas sector reached 46.310 billion U.S. dollars. The second was Europe’s revenue of 27.306 billion U.S. dollars; the third was Greater China’s revenue of 21.313 billion U.S. dollars, a year-on-year increase of 57 %.


Apple's revenue growth momentum in Greater China is strong. In addition to the brand's role, the complete construction of the domestic 5G network is also one of the reasons, which has increased the popularity of the iPhone12 dual-mode 5G.


Revenue growth in the five major sectors


Apple's supply chain was affected by the epidemic, resulting in iPhone12 not being released as scheduled, and it was not officially released until October. Even so, the urgent need for Apple users to buy new phones has not been affected.


Judging from Apple’s first-quarter financial report, iPhone’s revenue was US$65.597 billion, and iPhone’s revenue accounted for 58.86% of Apple’s revenue, which was higher than the US$55.957 billion in the same period last fiscal year.


In addition, the performance of other products is equally eye-catching. In the first fiscal quarter, revenue from Mac was US$8.675 billion, higher than the US$7.160 billion in the same period last fiscal year; revenue from iPad was US$8.435 billion, higher than the US$5.977 billion in the same period last fiscal year; Revenue from wearable devices, household products and accessories was US$12.971 billion, higher than US$10.10 billion in the same period last fiscal year; revenue from services was US$15.761 billion, higher than US$12.715 billion in the same period last fiscal year.


Apple shipments returned to No. 1 in the fourth quarter


When we turned our attention to the global smartphone market, according to the latest IDC data report, global smartphone shipments reached 385.9 million units in the fourth quarter of 2020, an increase of 4.3% year-on-year. Driven by the iPhone 12, Apple’s iPhone shipments in a single quarter hit a record high, reaching 90.1 million units, with a market share of 23.4%, a year-on-year increase of 22.2%.


Judging from the full year of 2020, Apple ranked second, and Huawei (including Honor) is still among the top three. In addition, Xiaomi is among the top five manufacturers with the fastest growth in shipments, with a market share of 11.4%.


Sum up


It is not difficult to see from Apple’s first-quarter earnings report that, regardless of the level of revenue or the scale of the industry, Apple is still firmly in the top spot in the high-end machine market.


Recently, Cook said that the iPhone upgrade has set a record in China. At present, there are more than 1.65 billion Apple devices worldwide, and the number of active iPhone installations exceeds 1 billion. This will also provide developers with a wider range of Living soil.

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