The ASOWorld data research team summarized ASO-related news and information in the app store for a week as follows:



Keywords


Keyword update


Last week, the daily keyword update nodes were concentrated at 5 o'clock, 14 o'clock, 20 o'clock, 21 o'clock and 22:00, among which the time points with a large number of updates were 5 o'clock, 14 o'clock and 22:00.


Keyword coverage has no major fluctuations, sustainable and stable optimization.


Keyword coverage ranking


As of this Monday, the casual game "Car Simulator: 3D Real Driving Racing Game" has consistently ranked Top1 in the keyword coverage list, with 95140 coverage of all keywords.


App Store Charts


Charts update


Qimai Research Institute has monitored that last week (February 22, 2020-February 28, 2021) the App Store free list still maintains the frequency of updating the list about every 3 hours, and the frequency of updating the list for one day is maintained at 8 times, basically distributed in 2:45, 5:40, 8:45, 11:45, 14:45, 17:45, 20:50, 23:45. In addition, in the last week's list update monitoring, there were sudden changes in the update frequency of the list at 8:45 and 20:45.


Ranking


Application list


In the top 10 list of free apps last week, a total of 14 products were shortlisted, one more than the number of products on the list the previous week. The rankings of "Avatarify", "Tencent Accelerator", and "Cut Ying" apps soared. Among them, "Tencent Accelerator" rose by 123 places a day.


In fact, users can release templates in "Avatarify" using any accelerator. The reason for the surge in popularity of "Tencent Accelerator" is related to the guidance and recommendation of tutorial videos in Douyin on the one hand; on the other hand, it occupies" Accelerator's keyword ranking first advantage.


Game list


In last week's free game list Top10, a total of 18 products were shortlisted, 3 less than the previous week.


Last week, the casual game "High Follow Me The Most Beautiful" surpassed "Jade Master" to become the game app with the most days on the list, and the action game "Kunlun Jie" rose 29 places and entered the top 10 free games list. Judging from the types of games on the list, parkour racing games have recently become popular among players, such as "Jelly Man Run" and "Giant Rush".


Hot search


Hot search applications


A total of 98 apps were on the hot search last Monday, and the number was 12 less than the previous week.


Among them, the puzzle-solving game "Badminton Master" has been on the list 45 times, with the longest cumulative time on the list, totaling 2 days, 18 hours and 51 minutes.


Hot search keywords


There were 79 hot search keywords last Monday, an increase of 8 compared to the previous week. Among them, "Music" ranked first, last week when it was on the charts for 2 days, 18 hours and 51 minutes.


Top 10 search keywords include: "simulation game", "video", "data", "developmental game", "input method", "drawing", "role-playing game", "children's puzzle" Game", "Basketball".


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