Table of Contents:


1. The number of apps added/removed from the App Store



In March 2021, a total of 42,204 products were launched on the App Store, an increase compared to the previous month; the number of products removed from the shelves in March increased significantly compared with the previous two months, with a total of 84062 products.


The top 6 categories for the number of newly added apps are: games, food and drink, tools, business, shopping, and life; among the products removed, business, tools, and life apps have the largest number of removals, 9395 and 8962 respectively. , 8075 models.


2. Monthly statistics of the review cycle in March


The App Store audit time in March has increased compared to February. The average audit time is 11.69h, and the average workday audit time is 10.73h. The audit efficiency has been slightly reduced.


3. Monthly ranking of rejected clauses in March


In March, the number of apps rejected due to Clause 2.1 (App completeness) was still the most, accounting for 28.57%; Clause 2.3 (accurate metadata) and Clause 5.1.1 (data collection and storage) were the next in number, accounting for respectively 25.51% and 10.20%; Clause 3.1.1 (in-app purchase items) ranked fourth, accounting for 8.16%. In addition, clause 1.1 (objectionable content) and clause 1.2 (user-generated content) are also the two most rejected categories.


4. Statistics of titles/subtitles reviewed in March


Among the sample titles reviewed in March, the main title had the largest number of titles in the 1-5 character interval, with a total of 17,626, followed by the titles with a 6-10 character interval, with a total of 10,914; in the subtitles, the character interval was mainly concentrated In the 6-10 and 11-15 intervals, there are 9988 and 7729 respectively.


In the frequency of over-reviewed titles, the keyword “platform” still appears frequently, with a frequency of 3,035 occurrences, accounting for 5.56%. Secondly, “games”, “management”, “app”, “software”, “learning”, “videos”, “assistants”, “life” and “services” are used more frequently. The above 10 keywords are used frequently in the names of over-reviewed apps. of.


5. Trends of keyword ranking optimization compliance rate in March


In March, the average compliance rate of keyword ranking optimization was 89.55%, a slight increase compared with the average compliance rate of 85.32% in February. The lowest rate of compliance on March 31 was 83%, and the highest rate of compliance on March 24 was 95%.


6. Analysis of App Store Hot Search List in March


There were 4848 products on the hot search list in March, which was less than the 5232 products in February. Judging from the products on the App Store hot search list, all of them are still game apps.


The keyword search indexes that have been on the hot search list in March are mainly distributed between 7000-7999, accounting for 46.96%, followed by keywords with a search index ≥8000, accounting for 24.84%.


Analysis of App Store Recommended Products in July and March


Among the recommended products on the App Store in March, there were a total of 226 apps and a total of 239 games, and the two accounted for almost equal proportions.


Judging from the number of times the product has been recommended, "Happy Xiaoxiaole®" has been recommended 15 times in March, and it still ranks in the Top1 position.


The top 10 products ranked by the number of recommendations are still games, and games are recommended more frequently.

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