Apple's spring conference finally came in spring after a few fake news!

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At 1 am on April 21st, Beijing time, the Apple Technology Spring Festival Gala came as scheduled with the slogan "Full Spring". Some media said that "Unexpected, reasonable" is the best summary of this conference.

In the one-hour press conference, a total of 5 hardware products appeared on the scene, and two services were updated, but the previously predicted AirPods 3 and Apple Pencil 3 did not appear.

What are the hard goods in this release?

The new iPad Pro: the peak productivity of M1+5G

Apple’s final product at this conference is the new iPad Pro. In summary, its biggest highlight is the M1 chip. The official claim is that the graphics performance of the original iPad has now leaped 1,500 times.

In appearance, there are 11-inch and 12.9-inch versions. The 12.9-inch iPad Pro will be equipped with a new Mini LED screen, which has a wider color gamut and higher contrast than OLED, which can perfectly display HDR photos and video content. As for The 11-inch model has not been upgraded in the configuration of the screen.


In terms of cameras, the iPad Pro has added an ultra-wide-angle design to the front camera, providing 12 million pixels and a 122° viewing angle. Based on this update, it presents a new function "centered by the character", that is, when the iPad Pro is fixedly placed, No matter how the user moves, as long as the user is within the viewing angle, the character will be frozen in the middle position. When multiple people enter the lens, the iPad Pro will also actively zoom out the lens to ensure that everyone is in the field of view.


In terms of price, the 12.9-inch iPad Pro starts at 8499 yuan, and the 11-inch iPad Pro starts at 6199 yuan. There are 5 memory options from 128GB to 2T, and the color scheme is dark gray and silver. .

Even more surprising is that the new iPad Pro also supports 5G, with download speeds up to 3.5Gbps. In the US market, the iPad Pro also supports millimeter wave, which allows its peak download speed to reach 4Gbps. The new iPad Pro also has a built-in studio-level microphone, and Dolby Vision and Dolby Atmos must also be supported.


Must-see Tips for Developers & Promoters

1. Catch the tide of replacement

The iPhone 12 series has been released for half a year. According to statistics from third-party data organizations, the iPhone 12 has lived up to expectations and won the world's largest sales volume with a market share of 6%, making it another explosive iPhone after the iPhone 11.

The editor boldly guessed that it might be due to the positive feedback of market sales. The official believes that the popularity of iPhone12 is still there. Adding a new purple version can be a way to create momentum and add fire to iPhone12 sales.

As of press time, the topic #iPhone12紫# has rushed to the top position in the hot search, which is enough to show the user's attention to the new color.


"Your next computer, why is it a computer" is the slogan of the previous generation iPad, and when the 2021 iPad Pro is released, this ad copy will show its meaning even more. By replacing the M1 chip, supporting the Thunderbolt 4 interface, and upgrading the 12.9-inch version to an XDR display, the 2021 iPad Pro has truly become a product with computer potential.


The appearance and strength of the iPhone 12, the iPad Pro with computer potential, and the iMac with the M1 chip and cost-effective, may usher in a wave of replacement after the official release. When changing phones, users will also install apps on new devices. It is recommended that developers seize the opportunity to adjust the promotion rhythm in time to help their own apps gain access.

2. M1 chip brings new opportunities

When the official version of the Macbook Air and MacOS Big Sur equipped with the ARM chip "M1" was released in November last year, we mentioned that the emergence of the M1 chip enabled the use of mobile apps (or iPad apps) on the Mac, connecting the PC and mobile The boundary of the end. The iMac and iPad unveiled at this conference are equipped with M1 chips.

The arrival of the M1 chip means the expansion of the software ecological dimension, which is convenient for mobile app developers to develop the Mac version of the App more conveniently, and the App can be put on the iPhone/iPad/iMac App Store at the same time. You can try to obtain multi-terminal traffic and grasp the Apple ecology. New opportunities.

3. The official version of iOS 14.5 will arrive next week

Before, everyone was predicting that the release time of the official version of iOS 14.5 will be announced at this conference, but it seems that we are "wishful thinking" again.


However, after the press conference, Apple began to push the latest Apple iOS 14.5/iPadOS 14.5 RC candidate preview version, usually the RC version is the last test version before the official version is launched.


In addition to the addition of AirTag support in this update, the rest of the functions are the same as the previous iOS 14.5 beta update.

It is reported that the purple version of iPhone 12 will be launched on April 30 with the official version of iOS 14.5, which may mean that the official version of iOS 14.5 will arrive next week.

4. April 26 is an important time node

Yesterday, Apple's developer website also published two news about App Store submission updates and the upcoming AppTrackingTransparency requirements, reminding developers from April 26:


①All iPhone/iPad apps submitted to the App Store must be built with Xcode 12 and iOS14 SDK or later; all watchOS apps submitted to the App Store must be built with Xcode 12 and watchOS 7 SDK or later.


②When the App is submitted for review, the developer must provide a statement for any other form of tracking (for example, by name or email address) in the "App Store Privacy Information" section of the product page; at the same time, these tracking will only be collected through AppTrackingTransparency It can only be carried out with permission. You also need to include a purpose string in the system prompt to explain why the App needs to track users.

The above two reminders should be the final preparations for the official arrival of the ATT framework. Judging from the above information, April 26 may be an important time node for the arrival of iOS 14.5.

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