According to a foreign media MacRumors report, in order to facilitate user search, Apple is testing the "tag" quick search function to make search results more accurate.



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It is reported that some Apple users (App Store in the US) have already seen these tags in the search results of the App Store. For example, after searching for "photos" in the search box, search tags such as "collage" and "editor" will be displayed at the top of the search result page. After clicking the label, the search results will also change, and the corresponding application will be given.


Through the search tag, users can further refine the search results. For example, if the user searches for "photos" and clicks "collage", the search results will display applications related to photo collage editing. It is reported that these tags are currently only visible to a small number of users, and most of the users who see the tags are running the iOS14.5 beta, but there are also a few users who claim to see the tags on iOS 14.4.2.

 


Search optimization and one more traffic entry


According to Apple's official data, search and download is the number one traffic entry: about 70% of users use the search function of the App Store to find apps. In response to this traffic entry, Apple has continued to move in recent years.

 

For example, in 2016, Apple launched search ads, allowing developers to pay Apple, based on factors such as the relevance of the application to the user's search query, so that their application list will be displayed at the top of the search results.


For another example, in September 2018, Apple adjusted the display format of search results in the App Store in China, and “topics” (that is, story, now mostly appearing under the name of “story”) appeared under the keyword search results. Although the ranking of the topic/story in the search results is not fixed, and when searching for different keywords, the display position of the same topic/story is different, but its ranking is relatively high. This adjustment undoubtedly provides a free exposure position for the App.


In addition, in the App Store of iOS11 and above, users can not only search for in-app purchases, topics/story, but also directly search for "developer business card". In addition, when a user searches for a certain keyword, the search association word box will also automatically recommend developer business cards related to the keyword.

 

For developers/promoters, the emergence of search tags undoubtedly provides another important acquisition channel for search optimization: when users are searching, if they are not satisfied with the search results or have other related needs, they can Switch to view different search results by clicking on the recommended tab. If the App can occupy the top position in the search results of these tags at this time, it will undoubtedly be beneficial to the exposure and download conversion of the App.

 

Conclusion


According to reports, Apple is testing the new feature to make search results more in line with users' search needs. At present, this feature is only available to some users of the App Store in the US. Most users who experience this feature are running the iOS 14.5 beta version. A small number of users said that they have seen this feature on iOS 14.4.2 and are interested. Friends can go and try their luck. This feature has not yet been pushed in other regions, but it should be available soon.


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