On April 7, the Ministry of Industry and Information Technology issued the "General Design Specifications for the Ageing of Internet Sites" and the "General Design Specifications for the Ageing of Mobile Internet Applications (App)" (hereinafter referred to as the "Specifications"), clarifying the interface for the old version and the separate App for the old version. ASO World Advertisement content and plug-ins are strictly prohibited, and advertisements or temporary advertisement pop-ups are not allowed to appear randomly.


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In recent years, the rapid rise of the silver-haired economy has not only caused a large number of entrants to go to digging for gold, but the exposed problems have also caused relevant departments to introduce policies.


Trillion-level "Silver Economy" has unlimited potential


According to the "China Aging Industry Development Report" forecast, between 2014-2050, the consumption potential of China's elderly population over 60 will increase from about 4 trillion yuan to about 106 trillion yuan. During the epidemic, the life experience of house isolation accelerated the integration of silver-haired groups into Internet life. They not only learned to shop online, but also enjoyed it, placing orders more and more skillfully and frequently. Now that the demographic dividend is gradually disappearing, sub-sectors such as the silver-haired economy and her economy have become important actions for some companies to compete, expand their brand voice, and enrich their income structure.

 

Take Hema App statistics as an example. In 2020, the online food expenditure of the silver-haired group is 3.6% higher than that of other groups, becoming the main force of fresh income. Information apps, video calls and other platforms have also become new areas commonly used by the elderly to explore, and the underestimated "silver economy" market is emerging.

 

In addition, some Internet companies are already carrying out product "aging" transformations. For example, OPPO has already equipped some models with screen sharing, remote guarding and other functions to facilitate young people to remotely help elders operate mobile phones.


At present, there is no mobile phone suitable for aging, and some apps can be used to remotely assist family members to use mobile phones. At present, Tencent QQ has launched the "screen sharing" and "remote assistance" functions, so that children can see the problems faced by family members through the screen. Help solve.


Platforms such as Taobao, WeChat, and Alipay have also launched special accounts, and products aimed at the elderly are constantly emerging, such as the audio-visual album "Little Nian Gao", and the "Sugar Bean Square Dance" designed for the grandparents of the square dance. Break the circle. In addition, in the fields of food, clothing, housing, transportation, Meituan, Ctrip, Didi and other apps have also launched age-appropriate versions to facilitate the elderly to enjoy a convenient and smart life. There are still many gaps and potentials in the "silver hair market" waiting to be explored and filled.


"Older version" App ban on pop-up windows and other regulations introduced


The substantial income of the silver-haired people and the ever-increasing Internet access rate have already presented a promising and prosperous silver-haired economy in front of everyone and attracted the attention of Internet giants. However, many problems have been exposed accordingly. For example, most apps still have problems such as complex interface interaction and unfriendly operation, which make the elderly afraid to use, unable to use, or unable to use; there are many forced advertisements in the application, which can easily mislead the elderly. And other issues.

 

The "Specifications" issued by the Ministry of Industry and Information Technology specifically stated that advertising content and plug-ins are strictly prohibited in the old version of the interface and the separate old version of the App, and advertisements or temporary advertisement pop-ups cannot be randomly displayed. At the same time, there should be no inducement buttons such as induce download and induce payment in the App.


5. Security


5.1 Adware and inducement button restrictions


5.1.1 Adware is prohibited. Advertising content and plug-ins are strictly prohibited in the old version interface and the separate old version APP, and advertisements or temporary advertisement pop-ups cannot be randomly displayed.


5.1.2 Prohibition of inducement keys. There are no inducement buttons such as inducement downloading and inducement payment in the mobile application.


5.2 Ensuring the security of personal information of elderly users


Mobile applications should follow the principle of minimum necessity when processing personal information, that is, the processing of personal information should have a clear and reasonable purpose, and should be limited to the minimum scope of the processing purpose, and no personal information processing that is not related to the processing purpose is allowed to protect the elderly User personal information security. The specific collection of information (such as location information, image information, etc.) should comply with the requirements of the "Regulations on the Scope of Necessary Personal Information for Common Types of Mobile Internet Applications" and "The Minimum Necessary Evaluation Specifications for the Collection and Use of Personal Information by Apps".


According to the latest technical requirements, the App font size, line spacing of text in paragraphs and other details have been standardized.


1.1 Font size adjustment


In mobile applications, it is recommended to use sans-serif fonts, which should be able to adjust the font size (adjust with the system settings, or the font size setting option in the mobile application), the main functions and the text information of the main interface (not including subtitles, Text images and text related to mobile application function effects) The maximum font is not less than 30 dp/pt, the main text information in the old version interface and the separate old version APP is not less than 18 dp/pt, and the applicable scenarios of the mobile application are taken into consideration. And display effect.


1.2 Line spacing


The line spacing of the text in the paragraph is at least 1.3 times, and the paragraph spacing is at least 1.3 times larger than the line spacing, while taking into account the applicable scenarios and display effects of mobile applications.


In addition, it has also made corresponding requirements on multiple dimensions such as verification methods, operation time, and interaction, so that the "appropriate aging" of App and website has a reference standard.

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