The ASO World research team will share with you this week’s app store dynamics. Let’s discuss ASO-related rules together.

Table of Contents:

Keyword update

Last week’s keyword daily update nodes were mainly concentrated at 5 o’clock, 6 o’clock, 10 o’clock, 11 o’clock, and 13 o’clock, among which the most updated time points were 5 o’clock, 11 o’clock, and 13:00.

Keyword coverage has no major fluctuations, sustainable and stable optimization.

App Store Charts

Charts update

Qimai Research Institute monitored that last week (April 5, 2021-April 11, 2021) App Store free list still maintained the frequency of updating the list about every 3 hours, and the frequency of updating the list for one day was maintained at 8 times, basically distributed in 2:45, 5:45, 8:45, 11:45, 14:45, 17:45, 20:45, 23:45. Among them, the two time periods of 17:45 on April 8 and 2:45 on April 11 are even more lagging.

App Ranking

Application list

In the top 10 list of free apps last week, a total of 13 products were shortlisted, one less than the number of products on the list the previous week.

The "National Anti-Fraud Center" ranked Top1 for 4 consecutive days; "Pinduoduo" dominated the list for two days, and "Cut Ying" dominated the list for one day. "Traffic Control 12123" and "National Anti-fraud Center" rose on the 6th and 7th respectively, and entered the top 10 free apps list.

Game list

In last week's free game list Top10, a total of 16 products were shortlisted, 3 less than the previous week.

Among them, "King of Glory" dominated the list for 4 days last week, and "Komori Life" dominated the list for 1 day. The new role-playing game "Nationwide Miracle 2" has been on the top 1 of the free game list for 2 consecutive days after it was changed from pre-order to online App Store status on April 9.

Hot search charts

Hot search applications

A total of 98 apps were on the hot search last Monday, and the number has increased by 1 compared to the previous week.

Among them, the role-playing game "Devil Summon: Battle of the Sky" has been on the list 29 times, with the longest cumulative time on the list, totaling 3 days, 18 hours and 46 minutes.

Hot search keywords

There were 79 hot search keywords last Monday, an increase of 3 from last week. Among them, "mini games" ranked first, last week for 6 days, 10 hours and 52 minutes.

Top 10 search keywords include: "picture production", "picture editing", "three kingdoms stand-alone game", "racing", "xiaoxiaole", "animation", "American TV series", "mind map" , "Editing software", mostly words related to tools and games. The rankings of terms such as "picture production", "retouching", and "editing software" have risen, which may be related to the demand for people to go out to take pictures/videos when spring is coming.


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