On May 13, the Ministry of Industry and Information Technology issued the "Notice on Delisting the List of Apps That Infringe User Rights and Interests" to remove 90 apps that have violated user rights and have not been rectified. Among them, behaviors that infringe on users' rights and interests mainly focus on collecting personal information in violation of regulations, compulsory, frequent, and excessively requesting permissions.


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User privacy is expected to no longer "streaking".


In fact, with the rapid development of the mobile Internet, the number and daily increase of various types of apps have caused chaos in the industry to continue to emerge. In particular, the issue of personal privacy leakage is constantly criticized by users, and the voice of the society for personal privacy protection is constantly rising.


Since 2021, the national regulatory authorities have issued various policies and started strict supervision, and major mobile phone manufacturers have also strengthened their attention to personal privacy issues. It is worth mentioning that a series of regulatory measures are related to the launch of App, promotion and operation methods, etc., and developers need to focus on them.


The problem of personal privacy leakage has repeatedly appeared.


At the beginning of the installation of some apps, an “unauthorized application” will be made that has nothing to do with the use of the app. For example, a weather forecast app is required to access the address book; a mobile input method app needs to obtain your address book or location permission. ..


If the user does not passively accept, the App will not be installed or used normally. When the user agrees, these apps may be able to upload user information to the server.


In addition, there are also cases where malicious code is written into the App, which is difficult for users to uninstall after downloading. It will not only steal user privacy, but also steal user passwords, resulting in property losses and other problems.


For users, information such as location, phone number, and photo albums are all personal privacy that they are unwilling to disclose. Secretly setting the authority to obtain information is equivalent to letting the user's privacy "run naked." Driven by "data = money", many companies sell users' personal information to advertising platforms, and such situations are repeatedly prohibited.


State supervision, personal information is expected to no longer "running naked".


At present, problems such as excessive demand for user rights, abuse of rights, and software bundling have become very serious, and the issue of personal information leakage has become an urgent problem that needs to be resolved. This year, relevant state departments have also initiated strong supervision.


 1. Clarify the scope of necessary personal information for 39 types of apps.


The Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Administration for Market Regulation jointly issued the "Regulations on the Scope of Necessary Personal Information for Common Types of Mobile Internet Applications" on March 22, stating that app operators will not be allowed to collect user information "over-class". At the same time, the "Regulations" clarified the scope of necessary personal information for 39 types of apps such as map navigation, online ride-hailing, instant messaging, and online shopping.


This regulation has been implemented on May 1, 2021. If the App is not updated in accordance with the regulatory system, it will face exposure and removal. Click "The new rules are coming! From May 1st, App can’t “reach out” too much to ask for user information! "You can learn about the specific terms and conditions in the article.

 

In addition, in order to achieve the purpose of obtaining user privacy beyond the boundary, some apps have also developed many functions for recharging their numbers. The "Regulations" enumerate 13 types of apps that can provide services without the need for necessary personal information. Including: women's health, webcast, online audio and video, short video, news and information, sports and fitness, browsers, input methods, security management, e-books, shooting and beautification, and application stores Wait.

 

For example, "Sports Fitness App", its basic function service is "Sports Fitness Training", and you can use the basic function service without personal information. Another example is "Web Live App". Its basic function service is to "continue to provide the public with real-time video, audio, graphic and other forms of information browsing services", and basic functional services can be used without personal information.


2. Promulgated the "Interim Provisions on the Management of App Personal Information Protection".


On April 20, the Ministry of Industry and Information Technology stated that since this year, it has completed 290,000 App technical tests, put forward rectification requirements for 1,862 apps that violated regulations, publicly notified 319 apps that were not rectified, and organized 107 apps that refused to be rectified. .


At the same time, the Ministry of Industry and Information Technology will issue the "Interim Provisions on App Personal Information Protection Management" with relevant departments on the basis of fully soliciting opinions, and organize the formulation of the "App User Rights Protection Evaluation Standards" and "App Collection and Use of Personal Information Minimum Necessary Evaluation Standards" and other industries Standards provide policy and standard support for App personal information protection supervision.


And it will be carried out from three aspects: improving management policies, strengthening the chain of responsibility, and rectifying hot spots:


Improve management policies and standards. The Ministry of Industry and Information Technology provides policy and standard support for the supervision of App personal information, and in conjunction with relevant departments issued the "Interim Provisions on the Management of App Personal Information Protection", and organized the formulation of the "App User Rights Protection Evaluation Standards" and "App Collection and Use of Personal Information Minimum Necessary Evaluation Standards", etc. Series of industry standards.


Strengthen the supervision of key responsibility chains. Strengthen the review mechanism for App listings, urge app stores to implement their platform responsibilities, and effectively act as a "gatekeeper" for personal information protection.


Continue to rectify hot and difficult issues. On the basis of the special rectification of the previous app, we will further focus on tools, communication and other apps, and increase deception and induce users to download, pop-up information is difficult to close, illegal sharing of personal information, and the use of third-party embedded software to damage user rights and other hot spots The intensity of rectification of the problem.


Major mobile phone manufacturers continue to build privacy barriers.


In addition to the state's emphasis on user privacy and security issues, major mobile phone manufacturers and application stores are also constantly building their own privacy barriers.

 

Presumably everyone has the experience of being pushed precise advertisements. When you see a T-shirt on an App, you will be pushed to the same type of T-shirt when you enter another App. In the future, such phenomena may be reduced.


On April 27, when Apple launched the official version of iOS 14.5, the new privacy regulations were officially implemented. All apps on the App Store must return the option of tracking and obtaining privacy to the user. Before the app can access the IDFA of the Apple device, it must explicitly request the user's permission and obtain the IDFA after being authorized. In addition to the system switch, IDFA has a separate switch for each App.


So, how should developers respond to Apple's new privacy policy? You can view "The official version of iOS14.5 is coming next week, and IDFA is about to "expire"! "An article for detailed solutions.


In the past year, Apple has held high the banner of protecting user privacy. On the other hand, the Android system is also following the trend and continuously improving the privacy mechanism of its own mobile phone ecology.


In 2021, the Google Developers Conference released the Android 12 system, and made many improvements in privacy, such as reminding users which apps can have the permission to turn on the camera and microphone to avoid being monitored.


Meizu upgraded the Flyme 9 system for privacy protection after Apple. The IDFA of the device can only be obtained after the user is authorized; OPPO provides functions such as system clone, application hiding, private safe, and privacy substitute. Using the "privacy substitute" function, you can Effectively prevent third-party software from reading personal information, and provide a blank data when the software extracts personal information, which not only avoids privacy leakage, but also does not affect the normal use of the downloaded software.

 

Conclusion


Although the introduction of a series of regulations and systems may usher in a new round of reshuffle in the industry, from a long-term perspective, protecting user privacy is the key to catering to users and market needs at a time when user information leaks are commonplace. For developers, they also need to focus on the regulatory policies issued by the state and make timely adjustments to their products to avoid affecting the App launching and promotion processes.

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