At the beginning of May, the ASOWorld data team will share with you the hot information of the application market in April, so that you can understand the trend of popular games and the entire game industry.

Table of Contents

April game events, hot news in the application market

Game App Information

1. On April 6, it was reported that Krafton, the developer of PlayerUnknown's Battlegrounds, plans to submit a listing application in South Korea in April;

2. On April 7th, the "Yuanshen" cloud game service provider received 150 million financing, with Xiaomi leading the investment, and Mihayou and China Mobile Games participating;

3. On April 8th, China Mobile Games said that the "League of Legends" IP is only authorized for cultural and creative derivatives, and related products will be launched on Q2;

4. According to news on April 14, "Fortnite" game developer Epic Games completed a fundraising of US$1 billion, with a valuation increase of 66% to US$28.7 billion;

5. On April 19th, Amazon cancelled the development of the online game "Lord of the Rings": a disagreement with Tencent;

On March 28, "Glory of the King" released the 2021 Suspense Poster of the Glory China Festival, and joined hands with the Chinese Folklore Society to create the Glory China Festival. Today, the newly launched Glory China Festival officially announced the 2021 plan. The Chinese festival skins of the four heroes Li Yuanfang, Meng Ya, Wang Zhaojun, and Shen Mengxi will be launched in order on the four traditional Chinese festivals of Qingming, Dragon Boat Festival, Tanabata and Mid-Autumn Festival, led by heroes. Players celebrate the festival together in the Canyon of Kings, popularize the festival customs, inherit the festival culture, and create a new sense of festival rituals to create "our festival".

6. On April 24, EA announced that the development of the "Battlefield" mobile game has been exposed, and it is expected to be launched in 2022.

Game Industry Information

1. According to the news on April 2nd, the Ministry of Education: Every day from 22:00 to 8:00 the next day, no game service for minors is allowed;

In response to external factors affecting students’ sleep problems, the Ministry of Education issued the "Notice on Further Strengthening the Sleep Management of Primary and Secondary School Students", requiring homework, off-campus training, and games to make way for students’ sleep. Elementary school students basically complete written assignments in school, and middle school students complete most of the written assignments in school. The end of off-campus and offline training must not be later than 20:30, and the end of online live broadcast training must not be later than 21:00. Technical measures are used to strengthen supervision in various places, and no game service for minors is allowed from 22:00 to 8:00 the next day.

2. According to news on April 6, the business scope of Kugou affiliates added animation game development, Internet live broadcast services, etc.;

3. On April 13th, ByteDance's Chaoxi Guangnian wholly-owned acquisition of Youai Huyu;

4. According to news on April 22, the Epic v. Apple case is about to start, and both parties will send senior executives to participate;

The Epic Games v. Apple trial will begin on May 3 in Oakland, California, and will last for several weeks. Video recording is not allowed at the scene. Epic Games CEO Tim Sweeney and Apple App Store director Phil Schiller will participate in the trial. Last year, in order to avoid Apple’s charges, Epic Games introduced its own payment system on the iPhone platform, violating Apple’s regulations. Apple deleted Epic applications including the game "Fortress Night" from the App Store, and then Epic initiated an antitrust lawsuit against Apple. Click "Epic vs. Apple: Disclosure of these App Store audit "insiders" for the first time! "In the article, understand the “insiders” of the App Store audit disclosed during the court hearing.

5. According to news on April 22, Tencent affiliated company has invested in "Fat Pudding Game";

6. On April 28th, Nexon, a listed game company, purchased Bitcoin worth 100 million U.S. dollars;

7, April 30 news, Microsoft plans to reduce the game store share ratio: to attract independent developers.

According to reports, Microsoft announced that it will lower the share charged by independent developers who publish PC games through its online store from August this year. By then, the percentage of revenue retained by developers will increase from the current 70% to 80%. In the process of competing with rivals such as Valve's Steam, Microsoft's app store will be more attractive to independent studios. Platforms such as Steam usually draw 30%, and Epic Games’ app store draws 12%.

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