Post-IDFA Alliance released survey data showing that only 36.5% of iOS 14.5 users choose to accept advertising tracking; Cook said that Apple has invested tens of billions of dollars in research and development, and it is appropriate to charge 30% of the commission. The ASOWorld data team will take stock of relevant hot spots, App Store data changes and other information this week (May 17, 2021-May 23, 2021).


Table of Contents


App Store News: Only 36.5% of iOS 14.5 users accept ad tracking


App Store listing status


There were 12,315 apps on the shelves last week, an increase of 834 apps compared to the previous week.


There are a total of 6981 new apps on the shelves, of which tool apps are the largest, with 842 apps; food and beverage apps are the second with 777 apps.


The number of removed apps (including re-releases) last week reached 9,863, a decrease of 10,491 compared to the previous week. Among them, 8,769 were removed from apps and 1094 were removed from games. App removals accounted for approximately the 88% of the total number of removed apps. 


Last week, there were a total of 168 clearing apps (including those that have been restored), of which 142 products have been restored. Currently, there are 26 clearing apps remaining, an increase of 12 compared to last week.


ASO related data update rules


Keyword update rules


Last week, the keywords were updated daily at 4 o'clock, 5 o'clock, 8 o'clock, 10 o'clock, and 11 o'clock, among which the most updated time points were 4 o'clock, 8 o'clock and 11 o'clock.


Keyword coverage has no major fluctuations, sustainable and stable optimization.


App Store Ranking


More rules on the list


ASOWorld Research Institute monitored that last week (May 17, 2021-May 23, 2021) the App Store free list generally maintained the frequency of updating the list about every 3 hours, and the frequency of the daily list update was maintained on average. At 8 times, the basic distribution is 2:50, 5:50, 8:50, 11:50, 14:50, 17:50, 20:50, 23:50. The list was updated 7 times on May 21 and May 23, the list was updated 9 times on May 18 and May 20, and the list was updated 10 times on May 22.

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