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On April 29th, Apple officially launched the "Search Suggestions" function in the App Store. This feature will allow users to discover applications through tags actively pushed by the system. It is currently available on the App Store in Australia, Canada, the U.S., and the U.K., and will gradually expand to App Stores in more countries/regions.


In early April this year, according to a foreign media MacRumors report, in order to facilitate user search, Apple is quietly testing the "search suggestion" function, using search tags to make search results more accurate. At that time, some Apple users (App Store in the US) had already seen these tags in the App Store search results. After more than 20 days, the function was officially launched.


Intelligent "search suggestions" function.


According to the current test, the search suggestion function is located at the top of the search page. When a user searches for a word, the top of the search results page will display the keyword tags suggested by the system and related to the search term. Users can click on one or more keyword tags to make the search results more precise. When the user clicks on the keyword tag, the search result page will change accordingly, and the corresponding App will be given.


For example, when searching for the keyword "games", keyword tags such as "car", "cooking", and "puzzle" will automatically appear at the top of the search results. When the keyword tag "puzzle" is clicked, the search results page will display the app related to the puzzle game, and the search suggestions will be refreshed, giving a new keyword tag; when the new keyword tag "kids" is selected, Jigsaw puzzles related to children will be displayed.


App gets another traffic entrance.


According to Apple's official data, search and download is the largest traffic entry: about 70% of users use the search function of the App Store to find apps. In response to this traffic entry, Apple has continued to move in recent years.


For example, in 2016, Apple launched search ads, allowing developers to pay Apple, based on factors such as the relevance of the application to the user's search query, so that their application list will be displayed at the top of the search results.


For another example, in September 2018, Apple adjusted the display format of search results in the App Store in China, and “topics” (that is, story, now mostly appearing under the name of “story”) appeared under the keyword search results. Although the ranking of the topic/story in the search results is not fixed, and when searching for different keywords, the display position of the same topic/story is different, but its ranking is relatively high. This adjustment undoubtedly provides a free exposure position for the App.


In addition, in the App Store of iOS11 and above, users can not only search for in-app purchases, topics/story, but also directly search for "developer business card". In addition, when a user searches for a certain keyword, the search association word box will also automatically recommend developer business cards related to the keyword.


For developers/promoters, the emergence of search suggestions undoubtedly provides another important acquisition channel for search optimization: when users are searching, if they are not satisfied with the search results or have other related needs, they can pass Click on the suggested tag keywords to switch to view different search results. If the App can occupy the top position in the search results of these tag keywords at this time, it will undoubtedly be beneficial to the exposure and download conversion of the App.

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