The pandemic accelerated eCommerce advertising in the US to 49.8%, according to data from eMarketer.


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Post-pandemic eCommerce ad spend up nearly 50% in US


Ahead of COVID-19 lockdowns, eCommerce sales were already increasing with digital and mobile ad spending increasing rapidly.

Towards the end of 2020, ads on eCommerce accounted for around 12% of US digital ad spending up from 9% in 2019.

Now, the research firm has revised its estimates for eCommerce ad spending for 2020 from $17.37 billion to $18.72 billion in light of strong performances last year.

Originally, it forecast a 38.8% rise for eCommerce channel advertising, but this almost reached 50% in 2020.

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