RevenueCat Announcements about:

  • New engagement metrics and benchmarks will give app developers key insights into how their apps are performing in relation to similar apps. 
  • The Digital Goods API enables PWA apps built using Trusted Web Activities to sell digital items with Google Play Billing. 
  • The Google Play SDK Console will allow SDK developers to see an SDK’s usage/crash statistics and report known issues to developers, as well as provide app developers with a lot more information about the SDKs they integrate.

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RevenueCat raises $40 million to bolster app subscription tools

RevenueCat, the company that helps app developers by offering tools for in-app subscriptions, just raised $40 million in a Series B funding round.

The round washed by Y Combinator’s Continuity Fund with participation from Index Ventures, SaaStr, Oakhouse, Adjacent and FundersClub and others. The latest round brings the value of the company to $300 million.

RevenueCat provides a SDK for developers to help them build their own subscription businesses and work through issues such as retention of subscribers and lifetime values.

Developers are now able to use the start-up’s tools to view a real-time dashboard of subscription revenue, user churn, lifetime values of subscribers and numbers as well as conversion stats.

When the company launched initially it had some 100 apps and $1 million in revenues.

Now, it features more than 6,000 apps on its platform with over $1 billion in subscription revenues.

The company plans to use the funding to scale up its operations and hire 20 more people globally this year.

It also plans to lower its pricing to reach a higher number of smaller developers. Instead of charging a flat fee of $120 per month, the company want to swap to a percentage model based on app sales.

In a blog post, co-creator Jacob Eiting said:

“To be honest, we had just barely dipped into the money we raised last year, but this funding round secures the company financially for a very long time, allowing us to really focus on our product, team, and mission. And to top it all off, we’re welcoming Anu Hariharan to our board of directors—joining Miguel, myself, and Mark Fiorentino from Index. We now have the structures and assistance in place to build RevenueCat into an enduring company. “

New Developer-Friendly Pricing and Series B

New pricing, new features, new funding, new faces be released a radically that lowers the barrier to entry to the RevenueCat features that help developers grow. We dropped the base fees from our Analyze and Grow plans (now called Starter and Pro)—so now you can pay as you go, from your first dollar to your millionth. This will mean a short-term revenue hit for us, but we believe having access to our whole platform will give more developers the chance to grow their apps from a side project to the next big thing. 

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