TikTok has added a business registration option for a brand to list their business categories on their profile.

Table of Contents

The addition is in line with the company’s aims to boost its eCommerce tools across the app.

Only select business profiles will be able to access the feature for now which is not so much a verification badge but more so an added reassurance for users that they are dealing with a verified business or brand.

It’s also a way for customers to instantly recognize what type of business they’re dealing with and drive more relevant audiences to listings.

eCommerce is a natural next step for TikTok as it extends its advertising options and boosts opportunities for creators to collaborate with brands across the app.

In-app shopping already is a major revenue arm for the Chinese version of the app Douyin including live-stream shopping and Shopify integration.

Tell your brand story in a uniquely TikTok way

Be discovered

TikTok is where everyone belongs. It is a place where communities and brands celebrate and discover the boundless creativity in each other.

Get unparalleled engagement
Whether it's through organic content, full-screen ads, branded effects, or hashtag challenges, brands can convert users into ambassadors through the power of shared experience on our platform.

Drive exponential growth
TikTok's intelligent content discovery process allows users to discover fresh content based on their viewing preferences and habits, helping brands - big or small - achieve fast growth and maximum visibility.

Post a Comment

Previous Post Next Post