If you want your app to be successful, App Store Optimization (ASO) for your app is at least as important as the work you do on your app and company SEO  and if your main product is an app, ASO could be the most important marketing tool you have.

 


Table of Contents

· 8 Free Tools for ASO

· buy keyword installs

· keyword install ios

· buy app rating

 

While the ways in which people find apps have diversified over the years, close to half of the people browse their preferred app store in search of apps. With millions of apps out there (on Google Play alone, there are almost 2.9 million apps) and many thousands more in development right now, the biggest challenge for you as a developer is making sure potential customers actually find your app when they search the app store. That means you need your app to rank higher than your competition.

When it comes to app store optimization, there are some great tools that can help you with optimizing your app for app stores. Heres our list of the eight best affordable ASO tools to help you with your ASO strategy.

Competing for keywords and traffic on the app stores isn’t easy. Every app is vying for the eyes of the app store users and competition at the top of the rankings can be fierce.

To make matters more difficult there is a myriad of different ASO tools and paid platforms out there that give your competition a competitive edge when optimizing their apps.

Luckily, these very same platforms are available to you, and what’s even better is that a lot of them are free.

Below is a list of ASO platforms and tools that can help you to app store success.


8 Free ASO tools

AppAnnie

Its no surprise that AppAnnie is at the top of our list. By far the best tool out there, AppAnnie counts Google, Dropbox, Microsoft, Electronic Arts, and many other big names amongst its clients. AppAnnie offers both app analytics and store statistics for free  -  and these arent shallow metrics. Their analytics let you track app performance (downloads, usage, and revenue) across app stores and different countries, while their store stats will help you analyze your apps keywords, rankings, ratings and reviews. If you want to invest in their premium services, youll get robust market data intelligence and analysis, giving you access to market data metrics for every major mobile app.

AppFollow

In a sea of keyword suggestion tools appfollow.io stands out as one of the more innovative options available to app developers and marketers. Their keyword suggestion tool is one of the best ones that provides up-to-date results based on current iOS 13 search results including Stories, In-App Purchases, and Bundle results. AppFollows keyword Traffic Score” is based on data from app search ads and allows you to easily compare the search volumes for different keywords in different markets. Are you looking to do a bit of App Store or Google Play competitor analysis? AppFollowKeyword Spy” tool has got your back! Keyword Spy lets you analyze and track the keywords for any app in the App Store. This can help you to identify missed optimization opportunities and find high value keywords to steal from your competitors. At the time of writing, AppFollow offers a very generous free tier allowing the tracking of 2 apps in 2 different countries and up to 100 keyword research requests.

Meatti

Never tried app store optimization before and are looking to get up so speed fast? Mietti prides themselves on being able to help app developers and marketers to increase their downloads without any ASO experience. Their tool utilizes their own in-house-developed AI to assist with keyword analysis and selection, taking a lot of the guesswork out of keyword research. While its probably not going to be the tool of choice for seasoned ASO experts, Miettis auditing and keyword tools are a fantastic place for people new to ASO to get a feel for things. On top of all of the artificial intelligence goodness, www.meatti.com has one of the best ASO blogs out there chock full of information, tool reviews and free checklists for app store optimization practitioners of all skill levels. Mietti doesnt currently offer a free tier, but they do have a 7-day free trial available that allows you to get a feel for their platform while you figure out if its the right tool for you.

Mobile Action

Mobile Action offers market intelligence and ASO keyword analysis. Their free option allows you to track up to 5 keywords at a time on both the Apple App Store and Google Play, along with basic app analytics and a competitor analysis. Where they really shine is with their Recommended Actions, which are basically a way for you to get advice on how to improve - all for free.

Keyword Tool

This little web extension is handy if youre just not sure what keywords you want to use. Keyword Tool is exactly what it says on the virtual box: a tool that helps find the best keywords for your needs by allowing you to search for the keywords people are typing in an app stores search box. The search works on multiple platforms including Google, Apples App Store, YouTube, and Amazon.

AppRankCorner

The AppRankCorner tool provides free ASO focused on optimizing keywords. They provide data on rankings, reviews, and revenue. It also has a keyword suggestion tool, taking the guesswork out of choosing the best keywords for your app.

SearchMan

Love playing with Big Data? Then this is the tool for you. SearchMan provides free access to app market research, and has data for both iOS and Android platforms on over 4 million apps and 1.5 million keywords. SearchMan lets you check your apps visibility and discoverability, track its rankings, and take a look at your competitors. And if youre looking for more specific insights about your app, along with recommendations for actions you can take to boost your ASO, their premium service is an affordable $25/month.

Appcodes

Potentially the best bang for your buck” paid tool if youre focused on Apples App Store, for $14.95 per month, Appcodes provides app visibility checking, competitor tracking and press mentions, and the ability to look at other apps’ keywords.

CodeNgo

This ninth tool recommendation isnt an ASO tool, but we had to include it, as CodeNgo is an app publication tool for Android apps. For a flat fee of $20, CodeNgo helps you self-publish your Android app to more than 30 different app stores, and it also provides app review monitoring and competitor reviews tracking. For Android developers, getting your app out to more than just the Google Play store is just common sense: AppChina alone has 30 million users and 600 million downloads a month  -  and they arent the biggest Chinese app store! Remember, Google Play isnt available to mainstream users in China, so if you are an Android developer who is only selling on Google Play,  there are literally tens of millions of potential customers who arent seeing your app. CodeNgo provides an easy way to bridge that gap and get your app in front of those other audiences.

Remember, ASO isnt a replacement for SEO, but it is a vital part of the marketing you need to do for your app. These tools can help you boost your apps ASO and get your app seen by more potential customers when they search the app store. 

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