If a person cant even find your app, how will they ever install it?

There are a lot of apps out there. The Apple App Store is home to 2 million apps while the Google Play Store hosts 2.1 million apps. Needless to say, the competition is real for app developers. Because there are so many apps for people to choose from, app developers cannot rely on app quality alone to cultivate app growth.

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What developers really need to focus on when growing their apps is App Store Optimization. App Store Optimization (ASO) is the process of improving the visibility of an app in the mobile app stores, such as the Apple App Store and the Google Play Store. This means getting people to easily find your app and then convincing them to install it.

With millions of apps already in the app stores and more being added every day, youre going to want to get as much visibility for your app as you can get.

Heres why ASO is becoming more and more important every day for app developers and marketers.

ASO gets your app found

Most people find apps through app store search. So, if you want your app to be seen, you need to get it to rank high in the App Store. A big ASO factor is keywords.

This is true for both the Apple App Store and the Google Play Store. The app storesalgorithms indexes keywords used in areas like, app title, subtitle, description, and in-app purchase titles. The goal is to rank for relevant keywords, not for anything and everything. This way you only the right users end up finding and installing your app.

Its harmful to your apps growth to acquire the wrong type of users. Users who do not fit your target audience will most likely uninstall your app, which ultimately hurts your app store ranking. Uninstalls tell the app stores that people are uninterested in your app because its not useful, has bugs or is low quality. The app store search algorithm definitely does not favor apps that experience many uninstalls.

ASO ensures that your app gets found and installed by the right users, those who will become long term, active users.


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