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Story platform apps are the fastest grossing segment of the creator economy

The “ creator economy ” has taken off. It ’ s nothing new, there ’ s just nomen…

McDonald's most successful app promotion is not a celebrity meal

Two weeks ago, McDonald ’ s rolled out its latest celebrity meal in collaborati…

HBO Max outpaces top competitors Disney+ and Netflix for mobile app downloads in its first year

In its first year live, the HBO Max mobile app has been installed 43M times, wh…

Benchmarking the Streaming Video Entertainment Landscape

There are more streaming video options for entertainment than ever before but w…

iQIYI and Epix among fastest growing subscription streaming apps

Most people (me, I am most people) now use multiple devices to stream content a…

DisneyNOW provides more content than streaming video to keep users engaged

Since the pandemic's onset, numerous TV and video streaming services have b…

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